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CB & MS
Consumer behavior and market segmentation
CB & MS
CaseSt MR
Seminar: Case Studies in Marketing Research
CaseSt MR
Capital goods mark. & sales
Capital goods marketing and technical sales
CapGoods
platfEcon
Operational and strategic aspects of the platform economy
platfEcon
dig.Commu.
digital communication
dig.Commu.
dig.Comme.
Digital Commerce
dig.Comme.
Case Studie strat. & int. Mgt.
Seminar: Case Studies in Strategic/International Management
StraIntMgt
DialogmCRM
Dialogmarketing and Customer Relationship Management
DialogmCRM
MarkContr
Marketing-Controlling
MarkContr
ServTradeM
(EN) Dienstleistungs- und Handelsmarketing
ServTradeM
DistribLog
distribution logistics
DistribLog
Brand&Com.
Brand and communication
Brand&Com.
Mark. Law
marketing law
Mark. Law
Regional & location marketing
Regional and location marketing
Regional m
geomark.
Geomarketing
geomark.
market research project
market research project
ResearchP
Mark. Management Simulation
Marketing and Management Simulation
Simul. M&M
MandMod
Mandatory elective module from a binding catalog
MandMod
MandMod
Mandatory elective module from a binding catalog
MandMod
Click on the placeholders in the plan to select or change compulsory electives.
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(EN) Handel, Dienstleistung und Logistik
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Capital goods marketing and technical sales
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Digitization and regionalization of marketing and sales
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E-Business
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Mandatory module
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Marketing and Management Simulation
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Seminar: Case Studies in Strategic/International Management
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Theory and Practice of Consumer Behavior
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brand management
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customer relationship management
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market research project